Jeans are ubiquitous on the spring 2020 catwalks. But they’re also the most well-worn item in our wardrobes, a staple that transcends the seasons and is one of the most in-demand items. Global search platform Lyst says jeans are one of the most searched-for items worldwide.
They provide a respite from the head-spinning trend flurry, as one simple denim shade will always be constant: blue. It provides fool-proof, can’t-go-wrong wearability and versatility. As regards silhouette, you can take your pick from kick-flare, wide-leg, straight leg, culotte or balloon.
This was certainly true for spring with designers returning to timeless and opting for all out true blue.
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Chanel embraced mannish tailoring by way of a denim twist, offering jeans with cinched waists magnified by pleated fronts and tapered legs. Teaming the high-waisted styles with classic breton striped T-shirt and cardigan combinations.
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Celine tapped into the denim craze for spring, squashing the stalwart skinny silhouette, and instead showcased a 24-strong-line-up of bootcut flare, all in shades of classic blue-wash. Proving the versatility of the classic shading, white tuxedo blazers, utility jackets and waistcoats were all shown against the indigo wide-leg styles.
Bottega Veneta, Gucci and Brandon Maxwell encouraged us to do head-to-toe indigo, doubling up and keeping both halves in a similar blue wash. Denim circularity was the end game at French fashion house Givenchy’s spring show. Throwing its weight behind pale blue, creative director Clare Waight Keller reworked up-cycled, vintage pieces into shredded denim styles.
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But luxurious designer denim duds aren’t your only option. On the high-street, blue washes also dominate. Levis is adding a new fit to its extensive blue denim roster. The balloon jean comes with a high-rise waist, curved leg and subtle taper.
If finding the right fit is your denim downfall, H&M has launched a denim campaign featuring a team of fashion stars to preview their range of fits, from slim high ankle to shaping skinny high jeans.
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Revelling in the demise of the skinny fit, Topshop’s Editor jean is in-demand thanks to its straight leg cut, accessible price and myriad of shades of blue.
Want green jeans? That’s planet friendly, not the colour, obviously. Swedish high-street store Weekday offers economical, sustainable styles; its Rowe jeans, made from 100 per cent organic cotton, are a favourite amoung the fashion set.
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