Danish brand Only has added more affordable daywear to its collection, and invited some talented multi-taskers to dress to suit thir personalities, writes DEIRDRE MCQUILLAN
The Danish brand Only opened two new stores in Ireland this week – one in Dublin, the other in Kilkenny. The brand gave a new meaning to fast fashion two years ago when it flew a private plane into Dublin’s Weston Airport from Denmark with clothing samples.
Known for T-shirts, slouchy dungarees, hoodies and check shirts as well as its airborne denim, the brand has now added more affordable fashion pieces to its everyday wear, all of which, the company says, have a certain Scandinavian style.
To mark the opening of its Grafton Street flagship store, Only photographed six multi-tasking fashion-loving Irish women, calling them the “Not Onlys”, each one dressing to suit their own personalities.
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